McC&A

WHAT LEASING CAN DO

Home About Us Customer Benefits Vendor Benefits Why Offer Leasing? Transaction Types
	Providing your customer with the best product to fit their needs is what the sales process is all about.
	HELP YOU REACH QUOTA - When you use leasing in your sales presentation, you make more productive use of your time. The ability to offer leasing to your customer turns you into a full service professional, who not only sells a product, but shows the customer how to pay for it. HELP CLOSE THE SALE - By offering leasing in the sales process, you remove price objections that may come up later. It is much easier to sell a small monthly payment, rather than the total equipment cost. HIGHLIGHT UTILITY VALUE - Show your customer how his equipment can produce profits on a monthly basis. Use an approximate lease payment and subtract it from the equipment’s expected monthly revenues. This example will give your prospect a good idea of expected revenue from the equipment, each month. Remember, it is the use of equipment, not ownership, that produces profit. CREATE SALES OPPORTUNITIES - Money budgeted for equipment during the year will allow your customer to acquire up to three times as much equipment when those dollars are used as lease payments. This provides them with an efficient use of finds for expanding operations, or even adding accessories to existing equipment. HELP YOU SELL UP - To your higher priced, more efficient top-of-the-line products that your customer truly would benefit from.

                                       McCormick & Associates, Inc. /Eastern Equipment Associates
                                     2470 Vintage Drive
                                      Colorado Springs, CO 80920
                                      United States

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